Strategy, integrated media, creative production and measurement. Supported by the infrastructure to move from an agreed brief to coordinated delivery.
A service framework for established brands, multi-market organisations and growth-stage businesses. Each mandate is scoped around its commercial objectives.
Translate business priorities into a clear market position, audience strategy and investment roadmap.
DEFINED OUTPUTAn agreed strategic brief, priorities by market and a measurable definition of progress.
Connect brand building and demand generation through one coordinated media programme.
DEFINED OUTPUTA channel plan, investment scenarios and a coordinated campaign calendar.
Build a consistent creative platform that can travel across formats, audiences and markets.
DEFINED OUTPUTA production roadmap, asset specifications and an agreed approval process.
Connect media decisions to business objectives through a defined measurement framework.
DEFINED OUTPUTA measurement plan, reporting cadence and a prioritised programme of tests.
Shared planning, local adaptation, named responsibilities and regular commercial reviews connect the work. Platform infrastructure and funding coordination support delivery within that wider programme.
Discuss a programme brief ↗Each platform has its own onboarding, policies and commercial conditions. We make those differences explicit.
Business Portfolio access, ad account permissions and funding arrangements.
Google Ads account structure, manager access and billing coordination.
Business Center permissions, advertising account access and activation planning.
Credit-line arrangements, eligible commercial benefits and structured escalation can form part of an agreed account solution.
The proposed model includes coordination with Google, Meta and TikTok support teams and assigned representatives where those channels are available under approved account arrangements. Availability, response standards and funding requirements must be confirmed in writing.
Your business should know who is responsible, what happens next and what each stage delivers.
The headline rate is only one part of the agreement. A useful proposal connects the rate to your actual business and account arrangement.
Review the commercial planning modelContracting entity, platforms, markets and service responsibilities.
Account ownership, permission levels, connected assets and exit arrangements.
Approved account capacity, deposits or pre-funding, billing currency and due dates.
Your actual rate, qualifying spend, exclusions, adjustments and any volume commitments.
Service charges, taxes, statement cadence and when any cashback credit becomes payable.
Named contacts, escalation process, service hours and commercial review dates.
Account access does not change advertising policies, guarantee approval or remove the possibility of restrictions. A serious operating model documents review procedures, protects permission boundaries and keeps incident ownership clear.
Connect reported media activity with account economics and operational context.
Establish definitions for eligible spend, net cost, campaign outcomes and reporting periods. Keep platform-reported metrics separate from independently validated business results. Record exceptions and agree the next action.
The principle is straightforward: combine advertiser demand, support network volume commitments, and share the commercial benefit.
Advertising budgets are coordinated through agency networks instead of each advertiser negotiating in isolation.
Consistent eligible spend contributes to network volume targets and the commercial arrangements attached to those accounts.
Your agreed cashback rate is applied to qualifying media spend. The rate, exclusions and settlement date are confirmed before activation.
At 31%, $1,000,000 of eligible spend generates $310,000 cashback. This is a calculation, not a quote. Settlement follows the agreed schedule; cashback does not automatically reduce the initial funding requirement.
Platform, market, eligible volume, account arrangement and network terms determine the offer. The calculator ceiling is an assumption, not a universal platform rebate.