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FUTURE OPPORTUNITIES / B2B Strategy / HK-036

Senior Media Planner (B2B Strategy)

Hong KongFull-timeHybridSenior

About the role

Lead complex assignments in business-to-business growth strategy and buying-group engagement. The Senior Media Planner (B2B Strategy) works across client, commercial and technical teams to translate agreed priorities into accountable delivery.

Your responsibilities

  • Translate buying journeys into audience, channel and account-based plans.
  • Connect sales feedback, pipeline definitions and media measurement.
  • Lead structured planning sessions with client and delivery teams.
  • Guide colleagues, review complex work and improve documented delivery standards.
  • Align the programme with buying committees, long sales cycles and agreed pipeline definitions.

What you bring

  • 5+ years of relevant professional experience, with practical depth in B2B demand generation, account-based marketing and pipeline measurement.
  • A portfolio or practical examples showing clear decisions, execution and measured outcomes.
  • Strong analytical judgement, clear written English and confident stakeholder communication.
  • An understanding of data handling, platform requirements and the limits of reported performance.

How we work

We value clear communication, independent judgement and shared accountability. This role works across functions, with agreed priorities, documented decisions and regular review of what is—and is not—working.

A considered application process

Assessments should focus on the skills relevant to the role. Candidates can describe any practical adjustments needed for the proposed interview process without sharing medical details.

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