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FUTURE OPPORTUNITIES / B2B Strategy / HK-029

Senior Director, B2B Media Strategy

Hong KongFull-timeHybridDirector

About the role

Set the direction for business-to-business growth strategy and buying-group engagement. The Senior Director, B2B Media Strategy works across client, commercial and technical teams to translate agreed priorities into accountable delivery.

Your responsibilities

  • Translate buying journeys into audience, channel and account-based plans.
  • Connect sales feedback, pipeline definitions and media measurement.
  • Lead structured planning sessions with client and delivery teams.
  • Set team priorities, develop specialist capability and review delivery and commercial risk.
  • Align the programme with buying committees, long sales cycles and agreed pipeline definitions.

What you bring

  • 8+ years of relevant professional experience, with practical depth in B2B demand generation, account-based marketing and pipeline measurement.
  • Evidence of leading multidisciplinary programmes and developing specialist teams.
  • Strong analytical judgement, clear written English and confident stakeholder communication.
  • An understanding of data handling, platform requirements and the limits of reported performance.

How we work

We value clear communication, independent judgement and shared accountability. This role works across functions, with agreed priorities, documented decisions and regular review of what is—and is not—working.

A considered application process

Assessments should focus on the skills relevant to the role. Candidates can describe any practical adjustments needed for the proposed interview process without sharing medical details.

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