About the role
Set the direction for search investment, demand capture and account optimisation. The Associate Director, Paid Search B2B works across client, commercial and technical teams to translate agreed priorities into accountable delivery.
Your responsibilities
- Design account structures and testing plans for search and shopping.
- Review queries, feeds, bids and conversion quality against business goals.
- Connect pacing and performance analysis to the next budget decision.
- Set team priorities, develop specialist capability and review delivery and commercial risk.
- Align the programme with buying committees, long sales cycles and agreed pipeline definitions.
What you bring
- 8+ years of relevant professional experience, with practical depth in Google Ads, search measurement and structured experimentation.
- Evidence of leading multidisciplinary programmes and developing specialist teams.
- Strong analytical judgement, clear written English and confident stakeholder communication.
- An understanding of data handling, platform requirements and the limits of reported performance.
How we work
We value clear communication, independent judgement and shared accountability. This role works across functions, with agreed priorities, documented decisions and regular review of what is—and is not—working.
A considered application process
Assessments should focus on the skills relevant to the role. Candidates can describe any practical adjustments needed for the proposed interview process without sharing medical details.
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