Commercial terms.

Engagement & written agreement

Website content describes service areas and commercial considerations. It is not a binding quotation, reservation of advertising capacity or commitment to extend credit. Sending an enquiry does not create a service agreement.

Any engagement requires an executed agreement identifying the contracting parties, scope, fees, responsibilities and applicable terms. An agreed statement of work and any platform-specific schedule govern the services concerned. These website terms do not amend an existing signed agreement.

Scope & delivery

A statement of work should define the markets, channels, deliverables, milestones, reporting cadence and approval responsibilities. Work outside the agreed scope requires written approval, including any effect on fees and timing.

Delivery depends on timely access to accurate briefs, authorised business assets, funding and client approvals. Delays or changes to those inputs may require the programme and delivery schedule to be revised.

Client responsibilities

Clients must have authority to provide their materials, instructions, accounts and data, and to approve the advertising being placed. Creative materials, landing pages, products and audience use must comply with applicable law and the relevant platform policies.

Account access must use approved permission mechanisms. Password sharing, impersonation, unauthorised account transfers and attempts to circumvent platform restrictions are not part of the service framework.

Fees, funding & currency

The written commercial schedule must identify service fees, media budgets, billing currency, payment deadlines, taxes and third-party charges. Media expenditure is distinct from management, creative, technology and other service fees.

Media activation may require cleared funds before launch. A platform credit line does not itself grant the advertiser credit or remove pre-funding requirements. Any deferred-payment arrangement requires separate written approval, eligibility review and agreed limits.

Currency conversion, transaction charges and changes in third-party pricing should be addressed in the applicable schedule. No payment instructions should be acted on without verifying the contracting party and payment destination.

Commercial benefits & settlement

Rebates, cashback, credits and other benefits apply only where expressly confirmed in writing. The schedule must state the eligible platforms and markets, qualifying-spend definition, applicable rate, thresholds, exclusions, fees and settlement timetable.

Gross media spend, net media cost and available funding are different measures. A future rebate may not reduce the amount required upfront. Refunds, invalid activity, platform adjustments and unmet commitments may change the qualifying amount.

Calculators are planning tools, not quotations or guarantees. Forecasts and efficiency estimates do not guarantee business outcomes or future performance.

Platform dependencies

Advertising platforms control their own policies, inventory, auctions, reviews and account restrictions. Service providers cannot guarantee approval, uninterrupted access, delivery volumes or reversal of a platform decision.

Where an issue affects delivery, the agreed operating process should identify an owner, escalation route, update schedule and any effect on budget or timing. Escalation support does not imply authority to override the platform.

Reporting & reconciliation

Reporting definitions, measurement sources and review periods should be agreed before activation. Differences between platform reports, attribution tools and financial statements may arise from timing, conversion rules, invalid-traffic adjustments or currency conversion.

Spend, credits, fees and adjustments should be reconciled against the agreed commercial schedule. Queries should identify the relevant period, account and disputed item so that the underlying records can be reviewed.

Confidentiality & intellectual property

Confidential business information should be shared only with authorised participants and used for the agreed purpose. A signed agreement should set out confidentiality obligations, permitted recipients and any data-processing arrangements needed for the engagement.

Ownership and permitted use of commissioned work, pre-existing tools, third-party assets and client materials must be defined in the agreement. Access to a platform, licence or deliverable does not automatically transfer ownership of underlying technology or third-party rights.

Suspension & termination

Any rights to suspend or terminate services, required notice, outstanding fees, committed media costs, unused balances, access removal and handover arrangements must be set out in the executed agreement.

A platform restriction or pause does not automatically cancel third-party commitments. Reconciliation and the treatment of refundable amounts depend on the written agreement and the applicable platform’s rules.

Liability & dispute resolution

Service warranties, liability allocation and any contractual limits must be agreed in writing. Nothing on this website excludes rights or obligations that cannot lawfully be excluded.

The executed agreement should identify governing law, jurisdiction and the process for resolving disputes. Commercial concerns should first be raised with the designated account contact, with supporting information sufficient to review the issue.